Instant payoff
The first screen generates a result immediately. People play — they don’t study a product tour.
All projectsCase study · 2024
Proklyanator
Built to hook — and get shared
Challenge
The product had two seconds to land and one gesture to get shared. Character and instant payoff beat onboarding every time.
Playful content generator with shareable moments — bold visuals and motion designed to travel, not hide in a footer.
Approach
Motion as emotion
Animation amplifies the punchline and surprise — light, memorable, never heavy.
Share at the climax
Share and copy actions live inside the peak moment of the flow — not buried in the footer.
Outcomes
Hook
Clear wow on the first screen
Share
One-gesture path to send
Tone
Bold character without chaos
Frames
placeholdersHeroGeneration start screen
placeholder ResultResult and reaction
placeholder ShareShare moment
placeholder FunGeneratorSharing